I was discussing business with a friend of mine the other day, she is very successful at what she does, however throughout our conversation I felt saddened as to her approach to selling her product.
I asked her the basic question of why should I buy from your company? What's so special about your product? Her reply was ÂWell nothing really itÂs the same as our competitors if IÂm honest!Â, Right OK! Well why should I buy from your company then? Her response was ÂWell we can do a good price for it!Â, again not the answer I was hoping for!, I probed and asked if the aftercare and knowledge of her staff was the best in the industry, her reply was ÂNot especially, it is what it is!Â.
Now it might just be me, and I have been lucky enough to work at a company whereby we have so many USPÂs coming out of our ears! i.e. high quality original products, warranties, knowledge of engineers, customer service levels etc, being able to add value to the customer, but the question I have to ask is shouldnÂt every company be able have a USP?
So fair enough not everyoneÂs product can be original, but why not have the best aftercare service you can? Train and employ your engineers to be the best? Train your customer service advisers to be the most helpful? Why not become the USP yourself go above and beyond for your customers and most of all have a bit of love for what you are selling, because if you donÂt love it, and its doesnÂt add value to your customers business, why should they want it?